Last year, Charlotte PR Agency Butin Integrated Communications, in partnership with the National Fisheries Institute, were national winners in the Platinum PR Awards competition. This year, we’re crossing our fingers the results will be twice as nice.
The 2019 PR awards, presented annually by the trade publication PR News, recognize outstanding achievements in communications and honor programs executed during the previous year.
This month, we were named a finalist again in the following two categories for the 2019 Platinum PR Awards:
- Best Use of Social Media
- Sports Marketing.
Here’s a quick look at our two entries.
Influencing Consumers on Pinterest
This year, PR News named our Charlotte PR Agency’s Pinterest campaign for The NFI Salmon Council a finalist for Best Use of Social Media.
In 2018, instead of creating a branded website, the Salmon Council sought other creative, affordable ways to stand out online. To achieve its goal, the Council then partnered with Butin to find a solution.
First, we conducted an audit of what other influencers were doing. Then, we looked at the various digital platforms we had at our disposal to see what was available. Finally, we determined that Pinterest would be a great opportunity for the Council to stand out and win on the world’s No. 1 recipe search engine.
Butin then devised a strategy to elevate the Salmon Council’s Pinterest presence. The agency used tactics focused on search optimization, group board access, shared content, and promoted pins. And, by the end of 2018, the Salmon Council’s Pinterest page had gained nearly a million new followers. Additionally, the Council generated more than 2.3 million impressions by year’s end, for an average monthly viewer count of 178,000.
A Sports Marketing Success Story
In summer 2018, Charlotte PR Agency Butin helped Florida’s Space Coast Office of Tourism promote a history-making baseball event. That’s because the baseball world cup tournament was coming to America for the first time ever.
To support the event, Butin dove in to help spread the word. In addition, USSSA – the United States Specialty Sports Association – served as the local organizing committee for the August 2018 event.
The agency’s goal was to do more than just drum up national awareness for the tournament. We also wanted to give the sport of women’s baseball its due.
To achieve this, we utilized the actual tournament trophy as our primary PR message, while also supplementing our outreach with stories about legends of the game. Through the “WBSC Women’s Baseball World Cup Trophy Tour,” we reached audiences and media directly in seven U.S. cities.
Spokespeople appeared along the Trophy Tour at Major League Baseball stadiums. Here, excited crowds enjoyed sports history in the making. Finally, the trophy arrived on Florida’s Space Coast, for Women’s Baseball World Cup fans from around the world to enjoy.
Charlotte PR Agency Faces Strong Awards Competition
As usual, the competition for the Platinum PR Awards this year is strong. Other finalists in the social media and sports marketing categories include Firestone, Aflac, Violet PR and IBM, American Express, and Hope-Beckham and ESPN Events. Further, the 2019 winners will be announced at the Platinum PR Awards gala Sept. 17 in New York.