If you want to know where digital marketing is headed right now, we have two words for you: voice search.
Every day, we’re reading more and more stories about the rapid rise of voice search technology. And how we as marketers should be optimizing our web content accordingly. Astonishingly, it’s been estimated that by 2020 (quite soon!), 30% of all website sessions will be conducted without a screen. Instead, those users will be relying upon smart devices, like voice-activated virtual assistants, to get the information they’re looking for.
Since the way consumers search is continually evolving, marketers and clients alike must always be ready to adapt. Certainly, timely re-optimization of our websites and content is essential to keeping up with the latest digital strategies and trends.
To remain relevant, prepare yourself and your organization for the growing popularity of voice search technology. Remember, when people start voice searching the products or services your business provides, you still want to be found. In that vein, here are some ways we ensure our clients’ websites earn first-page ranking in the voice-search age.
And Now, Tips for Better Voice Search Results
Go for Readability:
To illustrate what we mean, just take a look at the searches conducted through the Google Home voice assistant. Without doubt, websites with content that is easier to understand rank higher in those search results. Simply put, they connect with readers on a very broad and basic level. So, when creating your content, try to be conversational. Ask yourself, does this text have a natural flow to it? If you, the marketer, can comfortably read the material aloud without stumbling over any of it, that’s a good sign. How so? Because it means consumers likely will be just as comfortable vocally searching for that same information – even wording it similarly. (If that’s indeed the information they’re looking for.)
Watch Your Word Count:
As many experts will tell you, Google Home prefers issuing short, concise answers to voice search terms or voice inquiries. Specifically, its typical voice search result is less than 29 words in length. So, to optimize your results, it’s imperative you stay within that word limit. Naturally, the fewer words you use, the better your chances of ranking on that all-important first page.
Well, it’s no surprise that people often use different search terms to find the same result. And in the world of voice search, that means they can experiment with countless options. To become more findable, list out your keywords and then brainstorm what questions people looking for your information might ask. Then adjust your keywords accordingly.
Rev Up Your Page Speed:
Yes, page loading speed matters – now more than ever. But don’t worry, there definitely are ways to speed up your webpage. For instance, try optimizing your website images, minimizing HTTP requests, and minifying and combining files. Also, make sure you’ve chosen the right host for your website’s particular needs.
Obviously, backlinks are crucial for any website hoping for prominence in search engine results. Make no mistake, in voice search, they are especially vital. Just looking at Google Home answers, you’ll find backlinks matching the consumer’s search terms more than 50% of the time.
So Get Started
To be sure, these voice search tips are not foolproof and they are not all-inclusive. But they are a reliable starting place if you want to attract more of the traffic your website deserves. And chances are, your competition’s not even thought of this yet.