In January, Butin added Senior Account Executive Jade Plaschka to its Charlotte office. Plaschka, a New York native, brings more than six years of PR, social media and content marketing experience to the agency.
Name: Jade Plaschka
Hometown: Smithtown, New York
School: State University of New York (SUNY) at Geneseo
Favorite Quote: “The happiest people don’t have the best of everything, they just make the best of everything.” – Audrey Hepburn
Favorite place in Charlotte: Lake Norman (technically not Charlotte, but you can always find me by the water!)
Best PR campaign of your generation: The Always #LikeAGirl campaign is a favorite of mine.
Describe yourself in one word: Loyal
Favorite aspect of the communications field: The opportunity to be a creative storyteller.
Most excited to begin…: working with the Butin team, meeting our clients and helping share their stories.
Favorite part about the industry: Public relations in the form of social media, media relations and digital content marketing is shaping how businesses today grow and share compelling narratives. I can’t wait to begin using my skillset in these areas to develop creative strategies to add value to our clients.